And just like that, Sephora’s biannual House of Sephora showcase is back, and we’ve got the 411 on exactly which brands to add to your cart, plus the viral trends to watch as we head toward the end of 2025.

En-Route were lucky enough to dive headfirst into the beauty buzz at this year’s House of Sephora (HOS), aka, a beauty lover’s dream playground. Twice a year, the event brings together media, influencers, MUAs, and VIP customers to walk through a wonderland of new product launches, meet brand founders, and get a sneak peek at the trends set to shape the beauty scene in the months ahead.

From caramel-infused body butters to Euro-summer-inspired scents, hair tools that’ll leave you looking like a million bucks, and even a pop princess’s first steps into fragrance, HOS 2025 had it all. Our (already overflowing) beauty shelves were screaming for more with every new launch we saw.

For the ultimate wrap-up of what’s new and next at Sephora, lus our exclusive interview with Raaie Founder Katey Mandy, keep reading below.

The New Zealand Brand targeting Southern Hemisphere sun exposure: Exclusive Interview with Raaie Founder Katey Mandy

Raaie was my standout from this year’s HOS. A newcomer to Sephora stores in 2025, the brand has quickly taken up shop as one of the most popular drops to hit shelves this year, becoming the first-ever New Zealand-founded range to be stocked in its entirety on Sephora shelves.

En-Route spoke to Raaie founder Katey Mandy on the range’s exclusive natural formulas, which were made specifically with the skin of those from the Southern Hemisphere in mind. Think natural, earthy ingredients including powerful botanicals like manuka honey, bisabolol, fruit enzymes, and hydrating cosmeceuticals like vitamin C, hyaluronic acid and ferulic acid for a powerful natural result.

“Australians and New Zealanders endure some of the world’s highest UV exposure levels, and that cumulative sun stress shows up in our skin much sooner,” said founder Katey Mandy. Her return to New Zealand after years overseas saw her rethink how different our skin’s needs are here compared to other countries, and the reason Raaie was born.

“I wanted to create formulas that are purpose-built for our conditions. Resilient, antioxidant-rich botanicals that have grown in our extreme UV environments, textures that thrive in high UV and humidity, and science that supports real cellular repair.”

Interwoven into each of the range’s different skincare offerings are Katey’s homegrown origins as a New Zealand-born woman, quoting:

“It’s not just a nod to where I’m from; it’s using the environment’s own survival strategies to protect and repair our skin.”

We also spoke to Katey about Raaie’s latest launch into Sephora, the Tranquility Water Activating Mist, a multitasking, active treatment in mist form, and a standout in the ever-crowded mist category.

“While most mists hydrate on contact but quickly evaporate, this one locks in moisture for up to 72 hours thanks to RAAIE’s proprietary Aqua-Dermal Encapsulation™ technology,” Katey explains.

“It contains penetration enhancers that help every step of your routine work harder, driving ingredients deeper into the skin where they can have the greatest impact.”

Beyond its work behind the skin, the mist is made with a sophisticated blend of “advanced peptides, penetration enhancers, prebiotics, postbiotics, fermented minerals, and pH-balancers, which were made to optimise skin absorption, balance the microbiome, and maintain barrier resilience.”

For best recommended use, Katey suggests the Tranquility Mist be used “as your first step after cleansing to prime skin for serums (hydrated skin absorbs actives more effectively), to mist it over makeup throughout the day for a hydrated, plump finish, or apply it at night as a final veil to seal in moisture.

It’s a moment of ritual, but one that is backed by serious science.”

Shop Raaie at Sephora HERE.

Paint the town red: Clarins launches a limited-edition lip oil

This viral lip-oil made the rounds a couple years back for its powerful hydrating formula and unique wide doe-foot applicator, built that way so that you could apply it on-the-go without missing a beat. Deliciously cherry red, Clarins latest Lip Comfort Oil is formulated with organic sweetbriar rose, jojoba and hazelnut oils for a juicy, glossy lip look without any of that added stickiness. Suitable for everyday wear on its own or paired with a juicy red lip-liner, it’s a bold statement lip that’ll leave your lips quenched for hours on end.

Shop Clarins Limited-Edition Lip Oil at Sephora HERE.

Rare Beauty’s Step into Fragrance

Global pop icon and adored celebrity Selena Gomez changed the beauty game in 2019 when she launched Rare Beauty, and in 2025 she’s continued to make waves with the brand’s first official fragrance. What makes the fragrance special isn’t just what’s in it, but the fact it comes with 4 differently scented layering balms to not only extend the life of your fragrance, but add a personal twist to the scent that it leaves. Scents Amber, Floral, Fresh and Woody pair perfectly with the hero perfume’s pistachio and caramel top notes, leaving behind a sweet, earthy aroma that’ll stay with you for hours.

Shop Rare Eau de Parfum at Sephora HERE.

Taking time to unwind with The 7 Virtues

Like a nostalgic nod to the springtime picnics of your past. The 7 Virtues’ newest Clementine Dream scent is as good for your health as a morning cup of OJ, as it is for your Spring fragrance rotation. Made with sustainably sourced mandarin oil, delicate florals, and layered with the subtle warmth of a vanilla bean, it’s a deliciously dreamy scent that’ll linger for up to 72 hours post-spritz. Its signature ‘Boomerang’ effect delivers an instant burst of juicy citrus that circles back with warm notes of magnolia and vanilla for all-day freshness.

Shop The 7 Virtues Clementine Dream at Sephora HERE.

Take your haircare routine all the OUAI

We knew OUAI’s dry shampoo was going to be a game-changer before we entered HOS, and after just one spritz in our hair, we knew we were right. Delicately fragranced with their iconic signature scents ‘Melrose Place’ and ‘Cape Town’, OUAI’s newest haircare venture is any beauty-lover’s must have. With no white-trace left behind, it acts like an instant sponge to oily hair and roots, soaking up excess sebum and oils and leaving in its place a refreshed, salon-worthy hair. There’s no OUAI you miss this one on your FYP come spring.

Shop OUAI’s Super Dry Shampoo at Sephora HERE.

Send your pores on a one-way holiday with Paula’s Choice

If there’s one product I can genuinely vouch for that changed the game for my pores, it’s Paula’s Choice BHA Exfoliate, so when I saw they were making these into handy wipes, I squealed. Perfect for those suffering with clogged or enlarged pores, acne bumps or unwanted redness, Paula’s Choice BHA (or, ‘Beta Hydroxy Acid’) clears build-up of dead skin cells and debris for a deep exfoliation. A global best-seller for a reason, its gentle formula means it’s safe to leave on under skincare and make-up for your complete benefit. To skincare products that do the heavy-lifting for us, we say cheers!

Shop Paula’s Choice 2% BHA Exfoliating Cotton Pads HERE.

Shine bright like a diamond with Riri’s newest lavender craze

My trusty Fenty Beauty Diamond Bomb has been a staple in my routine for years now, and somehow shows no signs of hitting pan, despite the serious dent I’ve managed to put in it. This year, Riri is treating the Aussies to a dose of her ultra-pigmented Diamond Bomb in ‘Lavendar Luv’r’, a lilac sparkle shade that’s equally as gorgeous on the skin as it is on your shelf. Its unique jelly-like powder is bouncy, cool to the touch, and instantly melts upon application into the skin, adding a glistening sparkle to whatever look you’re going for. Suitable for all skin tones, our secret hack is to sweep it onto your décolletage for your next night out and take pictures with the flash on – we promise you’ll be the star of the night.

Shop Fenty Beauty’s Lavender Luv’r at Sephora HERE.

Get up and Glow with Patrick Ta’s New Highlighter Duo’s

Versatile and gorgeous in its glow, this highlighter gives off 3-unique ways to shine for an extra oompf in your daily routine. For Patrick’s signature technique, layer creamy highlight over a sweep of the powder on the cheekbones and high points of the face. For a natural glow, softly dab the creme into the skin with a loose hand and fluffy brush, and for an ultra-high-impact shimmer, gently sweep the powder onto the skin and build it up as much as you desire. With 5 new shades to choose from, including a soft baby pink and a show-stopping golden-hour glow, we’ll be proudly making our glow known this year and layering up the highlight like it’s 2016 again.

Shop Patrick Ta’s Highlighter Duo’s at Sephora HERE.

Here’s everything else we’ll be seeing from Sephora this year (yes, our wishlists are already full).

BEAUTY + FRAGRANCE

• Beautyblender – Blendercleanser Tool Scrub Lavender – Hand, Sponge & Brush Cleanser
• Fenty Beauty – Diamond Bomb All Over Diamond Veil – 3 Shades including Lavender Luv’r
• Fenty Beauty – Gloss Bomb Stix High-Shimmer Gloss
• Fenty Beauty – Shadowstix Diamonds Veil Eyeshadow
• Fenty Beauty – Body Lava Body Luminiser in Limited Edition Platinum Shade
• Haus Labs – Colour Fuse Glassy Blush Balm Stick in Glassy Ginger, Glassy Cinnamon, Glassy Cayenne and Glassy Clove
• Make Up For Ever – Artist Colour Crayon – Waterproof Multi-Use Stick
• Milk Makeup – Balmade Electrolyte Lip Balm
• Makeup by Mario – Master Mattes Long-Wear Cream Eyeshadow
• Makeup by Mario – Master Pigment Pro Pencils
• Nudestix – Nudies Matte Lux All-Over Face Colour Blush – 12 Shades
• Nudestix – Nudies Bloom Dewy All-Over Face Colour Blush – 9 Shades
• Nudestix – Stax All-Over Colour Blush Balm – 7 Shades
• OPI – Nature Strong Skincare – Hand & Nail Care Line
• Patrick Ta – Major Glow Créme & Powder Light Reflecting Transluscent Highlighter Duo
• Tarte – Shape Tape Blur Concealer Stick
• Sephora Collection – Best Skin Ever Foundation – 40 Shades
• Sephora Collection – Best Skin Ever Concealer – 24 Shades
• Laneige – Lip Sleeping Mask in 1 New Flavour
• 7 Virtues – Clementine Dream Eau de Parfum
• By Rosie Jane – Hair + Body Perfume Mist – Beach Baby, Birthday Suit, White Tee
• NEST New York – Creme de Clementine Eau de Parfum, Madagascar Vanilla Eau de Parfum, Lychee Rose Body Mist
• Maison Louis Marie – Hair & Body Mist Collection – Fleur de Vanille, Fruit du Dragon, Fleur de la Passion
• By Kilian – Princess Eau de Parfum
• Evereden – Hair & Body Fragrance Mists

SKIN

• Biossance – Squalene + 5% Niacinamide Brightening Eye Serum
• OLE HENRIKSEN – Peach Glaze – Glow Niacinamide Serum, Glow Mist & Pout Preserve Peptide Lip Treatment
• Pixi – Tinted LipMask – 3 Shades
• Byoma – Barrier Repair Eye Cream
• Murad – Biome-Balancing Clear & Prevent Blemish Treatment Serum
• Caudalie – Vinopure Blemish Control Skincare
• First Aid Beauty – KP Peach Collection
• The Ordinary – Sulfur 10% Powder-to-Cream Concentrate
• Paula’s Choice – 2%BHA Exfoliating Cotton Pads
• Clarins – Lip Comfort Oil in Limited Edition Iconic Red
• Dr Naomi – Miss Yuzu HydraBright Moisturiser
• Aestura – ATOBARRIER365 barrier-repair skincare