Viral Beauty: A Haircare Duo For Every Aesthetic - En Route

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Viral Beauty: A Haircare Duo For Every Aesthetic

Discover the haircare heroes to elevate every kind of aesthetic

08/24

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Written by Rosemary Lennon

Viral Beauty: A Haircare Duo For Every Aesthetic

 

If you’ve ever switched up your products or routine to fit a specific aesthetic, you’re not alone. With the endless array of ‘eras’ and personal styles flooding our TikTok feeds, choosing your era has become 2024’s ultimate form of self-expression, and we’re here for it.

Embrace the trend and let your haircare choices reflect your style journey, whether you’re a friend who loves to splurge, or someone who’s all about self-wellness, choosing a hair duo for your lifestyle is simply the way to go. For a refreshed, revived hair duo that suits you, or a friend’s aesthetic, look no further.

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Moisture Repair Duo

St Louis Says
Price: $42.00

The Boujee Friend

The self-proclaimed ‘Patron Saint’ of personal care, St Louis Says promises high-performance, professional quality care for your locks at a fraction of the cost of your regular blow dry – And we can confirm, that it does deliver. Rooted in the belief that luxury haircare doesn’t necessarily equate to time in a stylist chair or hundred-dollar bottles of product, St Louis Say’s Moisture Repair Duo locks in total head goodness from the scalp, right down to your ends. Harnessing powerful ingredients including Quinoa Seed Extract to promote healthy hair and follicles, Soybean Oil to moisturize and strengthen the hair, and Panthenol to smooth out any imperfections and reduce dry, rough areas, the formulation boasts a holy trinity of hair salvation in one bottle. A nod to its sophisticated ingredient line-up, the formula’s scent is akin to a fresh, earthy field, designed to leave you feeling like you’ve just left a field of flowers in Tuscany, need we say more?

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Reset Scalp Duo

ROH
Price: $79.90

The ‘Self-Care’ Friend

ROH, or ‘Rooted in Haircare’, is a solutions-focused, science-backed hair range created to tackle and cure your hair woes at the root, literally. Infused with a careful selection of hair actives created to restore scalp vitality and boost the hair’s natural growth cycle, ROH’s ‘Reset Scalp’ wash gets to work on the scalp instantly, using fermented seascalp to get rid of any excess oils, and pollution, and residue, and leaving behind a dandruff-free, oil-free shine from the base. Created to work in line with the ‘Reset Scalp’ conditioner, the duo is enriched with licorice root and oatmeal to smooth and soften each strand. ROH promises your happiest, healthiest hair yet, and for the self-care-obsessed friend in your life, their newest obsession.

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Ultimate Repair Duo

Wella
Price: $69.95

The Friend Who’s Can’t Pick An Aesthetic

For those constantly changing their hair and switching up colours, your hair may need some serious TLC between changes; That’s where Wella Professional Ultimate Repair comes in. Perfect for damaged or fragile hair, either from colouring or excessing heat tools, the Wella Shampoo and Conditioner range is designed to rebuild the hair’s strength from the inside out. Enriched with AHA and Omega 9, this powerful hair duo reverses damage and split ends from the first wash, reducing breakage and leaving the hair looking and feeling nourished and silky. The range is safe for regular use because you deserve to experiment with your hair while keeping it fresh, nourished, and healthy.

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Satin Riche Duo

Kérastase
Price: $92.00

The Friend Who Lives to Splurge

Kérastase can do no wrong. Suitable for all hair types, though most notorious for its enviable long-lock transformations, the Kérastase Satin Riche Shampoo and Conditioner duo contains anti-dryness polymers that provide extra strength nutrition for your tresses, transforming dry and dull ends to rich, shiny locks. On the more high-end range of haircare, Kerastase is your go-to when you’re looking to splurge on a haircare range that will leave you speechless. Containing essential nutrients and encouraging tangle-free shine, it cleanses the hair without weighing down or adding product build-up, leaving a lightweight, glossy result that’ll last for days.

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Purple Toning Duo

TRESemmé
Price: $30.00

The Blonde Bombshell 

If you’re a blonde, you need to invest in a toning hair duo, and TRESemmé’s Purple range is unlike any other on the market. Part of the Tresemmé Pro Collection, it’s formulated with purple pigment and coconut oil to remove brassiness and yellow tones from each strand, leaving hair light, bright, and shining without a second trip to the salon. The range was designed to be used one after the other, using nourishing oils to target colour and hair health from the roots, leaving lengths and ends as fresh and shining as the day you got them done. Finish off with the TRESemmé Purple Toning Mask to lock in your revived blonde locks, and you’re all set.

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Curl Jelly Wash Duo

Umberto Giannini
Price: $47.90

The Friend With the Enviable Curls

Every group’s got one, and if you don’t, it may be you. A good friend once said that when she switched to products designed specifically for curly girls, her hair completely transformed. Umberto Giannini’s Curl Jelly Shampoo and Conditioner duo were designed specifically for all types of natural waves and curls, encouraging and defining hair’s natural style without stripping any natural oils or moisture. The Jelly range is part of UG’s best-selling ‘Jelly’ line-up, and a cult favorite since the brand’s inception back in the ’90s. For hair that bounces like jelly, simply emulsify the shampoo into the hands and massage it on the scalp, removing any prior product residue. Best followed by the Jelly conditioner, coat the mids-ends of the hair and let it sit for 3 minutes to work its magic. The result? Bouncy, hydrated and shining hair that’ll perfectly emphasise your curls in all their glory. 

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Clear Wash & Baby-Soft Duo

BREAD
Price: $88.00

The Coquette Friend

Mindful in style and always arriving with perfectly cut curtain bangs, the coquette friend chooses her products based on her style, but this isn’t always a bad thing, and with Bread’s pink duo, it’s guaranteed to leave baby-soft strands. Start with the clarifying shampoo to prep your scalp for a clean slate. It’s fragrance-free and enriched with sage and rosemary leaf to remove build-up and leave strands feeling fresh and non-greasy. Finish with the baby-soft conditioner to detangle and nourish strands for a shiny, glossy look. Rich in botanical extracts and formulated with Ginger root, it keeps locks stimulated and strengthened against external elements, perfect for extra-soft hair all day long.

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