SANDRO PARIS

SANDRO has released their 2024 Lunar New Year capsule to echo the energy and power of the dragon. Inspired by the majestic image of the zodiac animal, SANDRO creatively juxtapose the Chinese and Western cultures to heighten the festive mood of the Spring Festival.

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CLAUDIE PIERLOT

Claudie Pierlot has releases their 2024 Chinese New Year Capsule. Featuring the auspicious colour of red, an iconic hue representing the Chinese culture, the collection is going to heighten the joyous mood of the long-awaited Spring Festival.

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TOMMY HILFIGER

Tommy Hilfiger’s Lunar New Year collection and campaign features visionary streetwear pioneers CLOT to mark the start of the Year of the Dragon. Released as part of a celebration of CLOT’s 20th anniversary, Tommy X CLOT is an energized expression of TOMMY HILFIGER’s Classic American Cool DNA remixed with Chinese youth culture, creating a collection of bold new classics expressing the dragon’s strength, luck and success.

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TOD’S

Tod’s has launched a new limited-edition collection inspired by the traditional Chinese zodiac element of the dragon, to celebrate the Chinese New Year 2024 festivity through unique accessories.

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SWATCH

The vibrant new range of watches celebrate the Year of the Dragon, drawing inspiration from the iconic neon colours of Asian city streetlights and signs. The collection symbolizes the power, strength, and good luck of the dragon in five signature models.

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LOEWE

Inspired by the colours and intricate craft of ancient Chinese jade sculpture, the Jade collection celebrates the Lunar New Year with a collection of fine jewellery, bags, and charms.

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TORY BURCH

Supermodel Lina Zhang and her sons, feature in Tory Burch’s Year of the Dragon capsule collection campaign, celebrating the upcoming Chinese zodiac sign. The collection incorporates auspicious patterns of flying dragons and clouds, blending them with the brand’s signature aesthetics and modernity to symbolize hopes and opportunities.

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BOSS

To celebrate the upcoming Lunar New Year, BOSS has collaborated with renowned novelist and calligrapher Feng Tang on a dragon-themed capsule collection that draws inspiration from traditional Chinese calligraphy. Rooted in the symbolic power and wisdom of the dragon, this collection embodies the essence of belief, courage, heralding the new year with anticipation and dreams.

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