Being a woman and rapidly closing in on my 30’s, I like to think I’ve all but seen it all. However, there’s a nifty little lifehack that I was very late to the party in using: The Instagram Explore Page.

I know what you’re thinking, this isn’t news —however— I felt it necessary to share my weekend finds with you all, as quite frankly it’d be rude not too. So if you’re in the market for a little newness then I have a style treat for you.

Here are 5 fashion brands making super cool things you probably haven’t heard of before. 

1. Arcina ori 

Very new to the scene having been founded in 2020, Zoe Calodoukas is the brains behind Arcina Ori, an Australian made label dedicated to empowering women through their own self-expression.

Think pieces that are high quality, small in production runs and all made with love in Australia. 

Intricate necklines and a bold colour palette craft this brands identity and I for one, want every single piece. 

2. WITH JEAN

It’s ridiculous how obsessed I feel with this new collection from With Jean. Perhaps it’s my undying need to have belonged to the 60’s era or it’s simply the brand’s most recent campaign imagery that makes me too want to drink a cocktail by the pool in my Sunday best. 

Whatever the case, I want it, all of it. 

3. BY.DYLN

Whilst there is no shortage of casual wear offerings in today’s market, there’s something very chic about the way By.Dyln does it. 

Think easy-wear tees, sweats and casual dresses you’ll keep on high rotation. 

4. SWF BOUTIQUE

For a locally grown Australian brand, SWF is kicking some serious global goals. This women’s label creates effortless pieces that are reminiscent of a never-ending summer.

Beautiful dresses, floral sets and bold colours for the strong yet feminine.  

5. DEVON WINDSOR

Devon Winsor’s eponymous resort-style label should be your pre-European trip pit stop.

From supermodel roots, Devon’s label is ultra-chic swimwear and resort cover-ups that will make your Qantas points saving seem all the more important.