A new haircare brand for the people by the people, we’re pleased to introduce you to People. Founded by self-proclaimed hair fanatics and friends Matt John & Katherine Ruiz both also Directors at branding studio Anatomy Studios™.

The pair were both uninspired by the current supermarket offering so they embarked on a journey of opportunity – bringing together their expertise and a keen eye for branding; along with a clear vision to create a product that most importantly performs, without breaking the bank. So here we have it, a new haircare brand who’ve scored a deal with supermarket giant Coles prior to its official launch date!

Join us as we chat with Matt & Katherine about their proudest entrepreneurial moment, their handbag beauty staples and death row meals while showing us around the factory where their affordable haircare solutions come to life.

Proudest entrepreneurial moment?

The first time we saw people on the shelf in Coles was a huge moment for our team. From the inception of the brand, design elements, formulation of the products, and manufacturing, it’s been over 12 months since we embarked on the People journey, so it was an absolute pleasure seeing our work displayed on the shelf and available for purchase.

The biggest hurdle you had to overcome when starting your own label?

Balance. We’re both people who give our all to anything we do, and we both can easily become obsessive about things we are passionate about. So, ensuring we found that balance between creating and launching our own brand, along with our existing brands we work with, personal lives etc. was a huge challenge.

What’s next for People?

While we’ve just hit the shelves with our first range, we know there’s still so much more we can offer, which is why we’ve already begun formulating the next phase of products. Blondes… we’ve got you in mind!   

QUICK FIVE WITH MATT & KATHERINE