Skincare has officially gone full circle. While Millennials and Gen X spent years navigating confusing routines, decoding ingredient lists, and trialing every beauty trend from St. Ives scrubs to slugging, their kids—Gen Alpha—are being introduced to a new, no-fuss philosophy. 

Enter Lana Banana Skincare, Australia’s latest clean beauty brand, created not just for young, developing skin but for anyone looking for straightforward, effective, and skin-loving formulas.

Founded by Dr Joseph Hkeik, one of Australia’s leading aesthetic doctors, and Lana Sayah, Practice Manager at All Saint Clinic (and Dr. Hkeik’s niece!), Lana Banana was born from a common frustration—parents asking, “What about my kids?” But while it started with Gen Alpha in mind, the brand’s ethos speaks to a wider audience: anyone looking to support their skin barrier without the confusion of multi-step routines.

To get the lowdown on the new line with the quippy name, we sat down with co-founder Lana Sayah to decode their skincare offering, and the truth behind their no-fuss formula.

Modern skincare can often feel overwhelming, with lengthy routines and excessive ingredients. How does Lana Banana challenge the industry norm, and what do you hope to change about the way people approach skincare?

Beyond simplifying skincare, we want to instil good habits from a young age. Taking care of your skin early sets the foundation for long-term skin health and resilience. Instead of constantly chasing new trends or overloading the skin with harsh actives, we encourage consistency and balance as the approach to keep young skin strong now and healthy in future years.

With the rise of ‘clean beauty’, there is often debate about what that truly means. How does Lana Banana define ‘clean skincare’, and how do you ensure that your products deliver results without unnecessary additives or fillers?

We swap harsh chemicals for gentle anti-inflammatories, vitamins, and skin-identical ingredients that work with the skin’s natural anatomy, boosting skin immunity, strengthening the barrier and supporting healing. Every product is designed to be effective yet gentle for sensitive skin types.

Our formulas are also free from animal cruelty, sulphates, parabens, silicones, artificial colour, and artificial fragrance.

Who is Lana Banana Skincare designed for? Is there an ideal audience or demographic that would benefit most from the range, and what kind of skincare concerns or lifestyles are your products specifically catering for?

Anyone who is looking for simple, effective, and skin-loving products without the confusion of overcomplicated routines! While it’s perfect for youthful skin, anyone looking to support their skin barrier, especially for those with sensitivity or who are easily irritated or reactive skin will benefit from our Lana Bana routines.

Now that Lana Banana Skincare has launched, what has the response been like? Have there been any standout moments or feedback that reaffirmed your vision for the brand?

We were quietly confident we were able to fill a gap in the market with Lana Banana and customers are already sharing their stories with us. The most common story we hear is that our customers wished they had our products when they were younger, as the only solutions available at the time damaged their skin more than it helped (hello, a certain scrub in particular!)

What’s been especially rewarding is hearing from people of all genders and ages who have found relief in our products. Whether they’re teens dealing with acne or adults with sensitive skin, the feedback has been humbling for Dr Joseph and I. We’ve also heard from kids and teens struggling with skin-related insecurity, and knowing our products help them feel more confident and comfortable in their own skin means everything.

Shop Lana Banana The Day Kit and The Night Kit for $200 HERE