BeautyBio's Jamie O'Banion Wants to Shake Up Your Skincare Routine - En Route

BeautyBio’s Jamie O’Banion Wants to Shake Up Your Skincare Routine

The beauty boss reveals the secret tools we're not using.


‘Tools of the trade’ might not be the first expression that comes to mind when you think of your skincare routine, but Jamie O’Banion, the founder of BeautyBio, believes they are essential for building a solid foundation. 


Her journey into skincare began long before the inception of the brand, with a childhood spent immersed in the world of formulation. Surrounded by brilliant chemists and minds in the industry, Jamie’s early exposure to the ‘beauty of science’ through her family’s practice paved the way for what would become BeautyBio. From dinner conversations centered around raw materials and ionic activity to exploring lab glass bottles in the refrigerator, every experience served as a clue, pointing towards a future of innovation and discovery.


Jamie O’Banion, Founder of BeautyBio // IG: @jamieobanion

But it wasn’t just the science of skincare that shaped Jamie’s journey. Years spent as a model provided invaluable insight into creative direction, brand imagery, and campaign creation. Through interviews with renowned makeup and skincare experts, Jamie gained a deeper understanding of the industry’s landscape, uncovering the need for more transparency in beauty. Armed with this knowledge, Jamie felt a sense of responsibility to challenge the status quo, speaking out against the “dream in a bottle” rhetoric and advocating for the basics of skin health.

With a passion for science and a commitment to honest beauty practices, Jamie launched BeautyBio with a singular mission in mind: to empower individuals to achieve their best skin possible. Starting with the revolutionary GloPRO microneedling tool, BeautyBio introduced a new paradigm in skincare technology, harnessing the power of micro-injury to regenerate the skin without downtime or discomfort—all from the comfort of your own home. Often heralded as the only effective, ‘natural’ wrinkle combatant, Jamie’s lifted, radiant complexion is testament alone to the efficacy of the tool.

But the innovation hasn’t stopped there. BeautyBio has expanded its product line to include a range of cutting-edge skincare solutions, each designed to target specific skin concerns and deliver visible results. Their latest skintech is the patented GLOfacial Hydration Pore-Cleansing Tool, which unclogs pores and exfoliates dead skin cells by utilising clarifying Salicylic Acid and plumping Hyaluronic Acid concentrates. Effective and easy to use, think of it as a hand-held hydrafacial that can be carried out in your dressing gown.


With recommended usage of 1-2 times a week for optimal results, it’s easy to see how GLOfacial has become a staple in skincare arsenals around the world. Its simple two-compartment system is straightforward (and satisfying — you can literally see how much gunk has come out of your pores!) takes as little as five minutes to work its magic.

As BeautyBio continues to expand its reach and influence, Jamie acknowledges the challenges that come with rapid growth. Prioritisation becomes key, resisting the temptation to pursue every opportunity and staying laser-focused on executing a curated growth strategy. Perhaps the most admirable admission is Jamie’s commitment to the brand’s core values: she “guides every decision with a dedication to truth, integrity, and innovation — not just fancy packaging with a marketing push.” 


Jamie’s journey is not just a story of skincare innovation: it’s a testament to the power of passion, perseverance, and the pursuit of truth in beauty. Refreshingly real is the only way to describe the brand she has built, and we’ll be keeping a keen eye on Mecca’s shelves for the new installment from this beauty pioneer.


BeautyBio is exclusively available at MECCA in Australia. 


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