Beauty
Channeling your Aura: A Beauty Editor’s top picks to nail the ‘Aura Effect’ Look
How To Channel Your Aura Into Your Make-Up Look
If you’ve been exploring Make-up-Tok recently, there’s a strong chance you’ve come across “aura make-up,” 2025’s take on blending colours and textures into everyday make-up looks, whilst showing off your own unique ‘aura’.
This approach to beauty is all about creating an ethereal, almost otherworldly glow that reflects your personal energy, mood, and style – think soft, radiant hues layered to enhance your natural features, creating a luminous finish that feels as much about self-expression as it does about aesthetics.
But what exactly is aura makeup, and how can you incorporate this trending style into your own beauty routine? Let’s dive into the products and inspiration behind this fresh, captivating trend that’s redefining how we approach make-up in 2025.
Header credit @jesmariebeautyphotographer
Futuredew Facial Oil-Serum Hybrid
Glossier
Price: $49.00
At its core, aura make-up is all about blending soft, glowing hues that mimic the flow of natural light around the face, and Glossier’s Futuredew Oil Serum manages to pack that same feeling into 1 bottle. It’s powerful combination of 4 nurturing oils deliver a nourished glow that lasts for up to 12 hours, with light-reflecting minerals infused within to allow your skin to achieve that ‘natural glow’ look.
Tinted Super Serum SPF30
Bali Body
Price: $34.95
A shining, glowing face base is the key to any aura effect make-up look, and Bali Body’s Tinted Super Serum is guaranteed to take you there. Made to instantly refresh and illuminate the skin, this fluid formula perfectly blurs the complexion and boosts your natural radiance for an even, cinnamon glow. With SPF 30 mineral coverage, she’s adaptable, illuminising and worth every dollar.
Blush Filter in UBE Cream
HUDA Beauty
Price: $39.00
If you haven’t yet tried purple blush, now is the time to add it to your radar for your most effortlessly radiant aura look. Huda Beauty’s newest Liquid blush in UBE delivers a soft-focus, filter-like finish with buildable pigments that melt into the skin. Infused with micro-pearls, it gives a luminous, ‘airblushed’ glow that’s stunning on all skin tones. This creamy, blendable formula enhances healthy, radiant skin with a subtle, shining effect that’ll leave you embodying the essence of ‘aura make-up’.
Norvina Pro Pigment Eyeshadow Palette Vol 5
Anastasia Beverly Hills
Price: $127.00
For a burst of dimension to your look, ABH’s Norvina Pro Pigment Palette delivers a full spectrum of rich, bold and ethereal colours to instantly complete the glow of aura-inspired beauty. It’s mix of vibrant mattes, stunning neutrals, and multi-dimensional sparkles allows for endless looks to be mastered, whilst it’s buttery, highly pigmented formula delivers intense colour payoff. Whether your aura’s all about a soft, subtle glow, or experimenting with bold, artistic shades, this palette offers everything you need to enhance your unique aura and craft the ultimate, personalised makeup look.
Master Pigment Pro Eye Pencil in The Perfect Brown
Makeup By Mario
Price: $44.00
Kim Kardashian knew what she was doing when she introduced the world to her make-up artist Mario, and Make Up by Mario did not disappoint. This pigment pro eye pencil is as creamy as it is rich in colour, seamlessly gliding onto the skin for an intense, long-lasting line. The best part? It’s dual ended tip allows you to blend and smudge the liner for a soft, smoky look.
Disco Stick Brow Sculpt
Disco Stick
Price: $19.99
When it comes to perfecting an aura make-up look, every detail matters, including the brows.
Enter the Disco Stick’s newest Brow Sculpt, a game-changing tool for achieving defined brows that stay locked in place. This duel-ended brow tool includes a clear wax made to suit all hair colours, plus a built in comb for easy shaping. It’s non-sticky formula means you won’t be left with flakey, waxy residue leftover. Whether you want soft, understated brows or extra definition to balance your radiant glow, this tool has you covered.
Baked Blush Dolce Pink
Milani
Price: $21.99
For the perfect radiant finish to your aura make-up look, Milani’s Baked Blush in Dolce Pink is a must-have. Milani’s range of richly pigmented, buildable blushes come in both matte and shimmery shades that complement every vibe and skin tone. These versatile shades add a beautiful, cheeky lift to your complexion. Best applied over the apples of the cheeks and uptowards the temples for a lifted look, this blush is made to ensure your aura-inspired look stays glowing all day.
You Mist Makeup-Extending Setting Spray
Fenty Beauty
Price: $46.00
To lock in your aura make-up look with a radiant finish, Fenty’s newest Setting Spray is guaranteed to leave you with an ethereal glow. This spray can be used before, during, or after makeup application to keep your complexion fresh and luminous all day long, and boost your glow underneath makeup. It’s the perfect finishing touch to enhance your aura-inspired look.
Touch of Glow Highlight Stick
Nude by Nature
Price: $24.95
This iridescent highlight creates points of light when applied, that enhance your complexion with a soft, luminous finish. The glide-on, cream-to-powder texture blends smoothly, delivering intense colour and shimmer that adds a natural sheen. Infused with natural ingredients like Australian Kakadu Plum, and Desert Lime, it provides antioxidant defence while hydrating the skin.
Gloss Bomb Stix High-Shimmer Gloss Stick in Icy Amethy$t
Fenty Beauty
Price: $39.00
Combining luscious lip gloss and creamy lipstick, Fenty’s newest lip offering delivers multidimensional shimmer and shine with intensely buildable pigment, completing your aura-inspired look. Infused with nourishing ingredients like Vitamin E and Shea Butter, it locks in moisture for up to 8 hours, keeping your lips hydrated and soft. This non-sticky, shimmer-packed formula adds intense shine, perfect for completing your radiant look that complements any aura make-up style.
Face Gems
Half Magic
Price: $20.00
Add a little glimmer to your aura make-up with some show-stopping face gems, brought to you by the brand that also brought you ‘Euphoria’ (so you know you can trust them). Self-adhesive, so you don’t have to worry about using face glue, these gems are best placed over the eyes and towards the cheekbones, elevating the face and adding a new dimension to your aura make-up.
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