A daunting task for all genders, choosing that perfect engagement ring is a choice that will stay with you for the rest of your life. From shape, stone choice and everything in between, we spoke to founder of LINDELLI, Toya Worsley for her expert tips on what to look for and the myths to ignore when choosing that perfect ring.

As founder of LINDELLI, Toya Worsley, has had the privilege of guiding countless couples on their journey to find ‘the one’—the perfect engagement ring. Each couple brings their own unique vision of what this symbol of love should embody, but with that, a lot of misconceptions often arise. It’s time to clear the air and debunk a few myths that can cloud the decision-making process.

1. Engagement Ring Shopping Should Be a Solo Mission
Contrary to the traditional belief, engagement ring shopping doesn’t have to be a solitary task. Today, more and more couples are embracing the idea of choosing their ring together, turning it into a shared experience that strengthens their bond. At LINDELLI, we’ve seen all sorts of approaches—from shopping solo to making it a family affair – yes, Mums are welcome! The key is to do what feels right for you. There’s no correct formula, only the one that suits your relationship.

2. Only White Diamonds Are Suitable for Engagement Rings
White diamonds have traditionally been the most popular choice for engagement rings, but they are far from the only option. We’re seeing a growing appreciation for diamonds with warmer tones, such as L, M, and N colour grades, particularly when paired with vintage cuts like Antique Cushions. Beyond these, coloured diamonds offer a stunning range of hues—from soft dusty pastels to deep, vibrant shades—each adding a unique and personal touch to a ring. Sapphires, with their incredible durability and wide spectrum of colours, are also a great alternative to diamonds. The choices are limitless!

3. Lab-Grown Diamonds Aren’t Real Diamonds
The belief that lab-grown diamonds aren’t “real” diamonds is thankfully becoming a thing of the past. As more people become informed, they realise that lab-grown diamonds are chemically, physically, and optically identical to their mined counterparts. Beyond being a more affordable, these diamonds also align with the growing commitment to sustainability, offering an eco-conscious choice that helps protect our beautiful planet. What’s even more exciting is the creative freedom they offer, pushing the boundaries of traditional design and opening up endless possibilities for innovative and breathtaking jewellery creations.

4. Bigger Is Always Better
When it comes to engagement rings, diamond size isn’t everything. The diamond you choose should resonate with your personal style and suit your lifestyle. At LINDELLI, we’ve noticed that clients are increasingly drawn to the artistry of the ring’s design rather than just the size of the stone – take our sculptural ring, Isola for example. Thanks to advancements in technology, we can now focus on creating intricate, custom designs that make a statement, regardless of the diamond’s size.

5. Engagement Rings Are Indestructible
Diamonds may be the hardest substance on earth, but that doesn’t make them indestructible. With enough force, they can chip, and the precious metals that encompass the diamond can bend or wear over time. That’s why regular inspections and maintenance are crucial. Purchasing from a reputable jeweller like LINDELLI ensures you’ll receive comprehensive aftercare service to keep your ring in pristine condition.

6. Custom Rings Are More Expensive
Thanks to technological advancements, custom rings are more accessible than ever. The process is streamlined, allowing for dynamic modifications during the design phase. At LINDELLI, we involve our clients in every step, from initial sketches to final renders and prototypes, all within a matter of weeks. The result? A custom ring that reflects your unique story, often at a price comparable to pre-made designs.

7. Gold Is Just Gold
At LINDELLI, we believe that the tone and colour of gold are as crucial as the design of the ring itself. Many clients are unaware that gold comes in various shades, each bringing its own unique charm. For example, 14k yellow gold is known for its warm, buttery hue, which exudes a soft, inviting glow. In contrast, 18k yellow gold offers a richer, more intense colour, offering a striking contrast to a white diamond. These subtle variations are more than just aesthetic choices—they’re an opportunity to select a ring that harmonises with your skin tone and reflects your personal style.