The biggest beauty event of the year is back for 2026, and Sephora has graced all of our wishlists by revealing that this year’s coveted event will be open to all Sephora members for the first time ever, having previously been exclusively available to Gold Tier members, media and influencers.

The highly anticipated event will take place in Sydney’s Dawes Point on Thursday, August 27, and will see 40+ of the world’s most-loved beauty brands showcase new products, immersive brand experiences, product education sessions, shade matching, games and more for beauty lovers and fans. Open to 600 guests across three exclusive sessions, the day will also see guests among the first to experience two exclusive ‘Only at Sephora’ brand launches, alongside limited-edition merchandise and a goodie bag to take home, complete with all your beauty favourites.

Expect to see all your favourites there on the day, from Rare Beauty to Clarins, FENTY Beauty, Laneige, Paula’s Choice, Hourglass and more.

There will be three sessions for ticket holders to choose from: 12pm–2pm, 3pm–5pm and 6pm–8pm. Although we won’t know exactly what Sephora has in store for us until we step foot inside, last year’s House of Sephora served us all the beauty newness we could ever ask for, and we guarantee it will be just as, if not more, glamorous than before.

So…how can you get a ticket?

Tickets can be redeemed with Beauty Pass Points via the Sephora Rewards Boutique for just 250 points with any purchase, simply be sure to add the ticket to your cart under ‘Redeem Your Points’ and checkout. Gold Tier members will receive exclusive early access from August 11. General Admission for all Beauty Pass Members will open from August 13. Beauty Pass members will receive all ticketing details via email prior to access opening. Be sure to check in with your friends beforehand so you can coordinate your visit together.

Check out En-Route’s 2025 House of Sephora wrap-up article here for a taste of what to expect.

See you there!