Supplied: MECCA

Lim herself has described fragrance as “a powerful form of self-expression,” and she sees PHLUR as a way of connecting people to memories, emotions and each other. “We believe scent should tell a story; one that’s deeply personal, but also universally shared,” she says. That vision has helped transform PHLUR from a niche label into one of the most talked-about names in beauty.

PHLUR’s MECCA launch feels like more than just another international brand making its way down under. It’s a sign of how Australians are rethinking fragrance; no longer a one-bottle-for-life commitment, but a rotation of scents that match the many versions of ourselves. Think dedicated scents for casual office days to nights out, brunchy Sunday mornings to special occasions.There’s something for every moment and mood.

From creamy vanillas, daring roses and playful twists on classic notes, here’s my top picks from the launch worth spritzing on repeat.