Filed under Culture
Written by Jo Hombsch
The words getting ‘vaxxed’ and getting ‘jabbed’, are on everyone’s lips of late. It seems the only way to bring back some sort of normality and to take us back to how life as we knew it some 18 months ago, is through getting vaccinated.
For the hospitality industry especially, this couldn’t come any sooner. They’ve continually suffered from months and months of uncertainty, ongoing lockdowns and restrictions with no clear end in sight.
The campaign called ‘Put a Jab on the Menu’, saw some of Australia’s best creative minds team up with some of our most loved chefs and restaurateurs to create a powerful and moving campaign, with one simple message, get vaccinated as soon as possible to save the industry we all love.
The campaign will roll out across print, media, radio, TV and websites kicking off featuring a 60-second film with many of the industries most known faces including; Guillaume Brahimi, Matt Moran, Danielle Alvarez, Neil Perry, Maurice Terzini, Jacqui Challino, Frank Camorra, Shannon Martinez, Adam d’Sylva and Morgan McGlone to name a few.
These chefs and restaurateurs have seen first-hand just how the pandemic has affected everyone within the industry; they only have to look at their empty tables and chairs in their restaurants to know just how much of a toll this has taken.
Leading campaign ambassador, Guillaume Brahimi explains that “Vaccination is the only way to save our industry and open it up again, without restrictions. If we don’t get it done, we’re going to lose some amazing businesses.”
Adding “Chefs and hospitality workers are resilient people; we have to be because what we do isn’t easy at the best of times. Whether it’s a small suburban Thai restaurant, a country pub, a cafe, a 300-seat fine diner, every person who works in hospitality does it because they want to bring happiness to people by service or food… But, regardless of our shared passion, there’s one thing that we can’t overcome, and that’s empty tables.”
With many friends in the hospitality industry, Brahimi says “This time around could be what breaks them. Takeaway doesn’t make money for restaurants not set up for that; they are doing it mainly to keep their teams busy, and for mental health”.
The campaign was a labour of love and incredibly pulled together in three weeks by some of the industry’s best including creative director David Nobay and one of Australias most Awarded film directors Susan Stitt. The campaign cost nothing to make, with 100% of the time and talent being donated by some of the industries best.
Watch the ad here
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