What’s Good: New Beauty To Try Right Now - En Route

What’s Good: New Beauty To Try Right Now

Here’s the best new beauty releases in July.

Peak winter may have hit, but the new beauty rolling in is hotter than ever. Pink is the colour of the season (sorry red girlies), with some gorgeous new lip, cheek and even hair products rolling in to keep us warm. 

What else is hot? Our hair, that’s what. So many new hair tools, tinctures and tonics to help improve our scalp, roots and locks throughout the chilly season. There’s even a few dupes for *ahem* our favourite high-end products that have recently been released. 

Colour-lovers can rejoice with fresh new mascaras coming our way in bold shades, as well as some sun-loving collections to take away on Euro Summer trips. This month we’re also seeing a few new bodycare products hit the shelves in delectable scents and textures, as well as the arrival of a much-anticipated cult favourite in MECCA that you HAVE to try. 

Looking to refresh your beauty bag? Let me be your enabler — read on for all my new beauty recommendations. 

— KT xx

SMOOTH FUSION VOLUME AIR STYLER

VS Sassoon
Price: $49.95

Blow drys at home just got fun—and affordable! This lilac dream of a styling tool is the latest release from the hair masters over at VS Sassoon, and it’s just as effective as it is chic. Combining specially curated ‘Micro-Infused Conditioning’ with a blend of argan, coconut & aloe vera oils, it won’t damage your hair while you attempt to pull off a Sabrina Carpenter-eque style voluminous blowout at home. There’s also a matching hair dryer and straightener in the Smooth Fusion range for all you purple girlies out there.

Smoothing Lip Duo Pink Lemonade 2 Piece Set

The KIND Collective 
Price: $13.00

If you haven’t yet tried anything from The KIND Collective, start here. This delightful 2-piece set includes a gentle lip scrub to exfoliate and a hydrating balm to nourish, leaving your lips soft, smooth, and irresistibly kissable. Perfect for a daily lip care ritual or a sweet gift, $2 from each sale in store will be donated to the Sisterhood Foundation from the 4th until the 17th of July. Can’t get much better than that!

PLATINUM+ HAIR STRAIGHTENER IN FONDANT PINK

GHD 
Price: $415.00

Every year, ghd somehow outdo themselves with their NBCF collaboration. This year’s collection comes in the most stunningly bright pink, ready to make every day a good hair day. The PINK COLLECTION consists of their five hero products, including signature straighteners, brushes and hair dryers. With each purchase, ghd also donates $20 to the National Breast Cancer Foundation, supporting groundbreaking research and empowering survivors. Achieve sleek, salon-worthy hair while making a difference. And CHECK YOUR BOOBS!

Halo Sculpt + Glow Face Palette

Smashbox
Price: $75.00

Confirmed: Smashbox have another winner on their hands! Perfect for the girlies on the go, this new all-in-one palette combines a full face of contour, blush and highlight into a convenient, handbag-friendly design. Palettes have fallen out of fashion in recent years, but this one ticks all the boxes: sleek design, minimal packaging, and colours you’ll actually use. There’s also 4 complimentary colourways to match your mood or skintone.

Hair - Foam Curl Defining Mousse

BREAD BEAUTY SUPPLY
Price: $50.00

Can someone smell pastries? No, that’s just the incredible scent of Bread Beauty Supply’s new mousse in my locks *hair toss* BBS has a reputation as being one of the best in market for curly girl haircare, and the before and afters speak for themselves. Soft to the touch but strong on hold, this non-crunchy, non-sticky formula is your new best friend for refreshing, defining, or styling braids and twist-outs.

Blush Filter

Huda Beauty 
Price: $37.00

Although we’ve recently been flooded with a sea of new blush products, this new launch from Huda is a notable newcomer. Delectably scented with even more delightful names (Cotton Candy or Watermelon Pop, anyone?), this blush provides a soft-focus effect that blurs imperfections and adds a natural, radiant flush to your cheeks. Lightweight and silky, it delivers everything you want from a liquid blush without OTT pigment or stickiness.

AQUABOOST 3D HYALURONIC ACID RICH NIGHT CREAM

Sukin
Price: $30.00

Wake up honey, your skin is hydrated and glowing! Get ready for bed with  skin Sukin’s latest AQUABOOST 3D range delivers a hit of hydration when it’s most needed: in cool weather, notorious for drying out the skin. This deeply nourishing night cream infuses your skin with moisture, thanks to its triple-action hyaluronic acid blend, as well as ceramides and niacinamide for a well-rounded glow. Lab tested for 24-hour moisturisation, this is about to be your new go-to for dry skin. 

Skin-Loving Deodorant

Gem 
Price: $10.00

You may know Gem for their incredible natural oral care, but their first foray into personal hygiene is a total winner.Formulated with gentle, skin-nourishing ingredients like hyaluronic acid, this deodorant offers effective odour protection without compromising your skin’s health. Free from harsh chemicals and synthetic fragrances, it comes in four fresh scents including Vanilla Macadamia and Santal. And you can pop it in your basket while doing the groceries, win!

Kylash Mascara

KYLIE Cosmetics
Price: $40.00

Okay Ms Kylie, we see you. The evolution of Kylie Jenner’s beauty brand has seen her become a quiet achiever, and the newest installment truly delivers. A high-impact formula with lashings of dramatic volume and length, it creates bold, captivating lashes without the clump. It’s pretty pastel pink packaging is a pleasure to hold in the hand, and the brush allows for even coverage without a mess. Big fan!

Cold Processed® Stem Cell Scalp Serum

Act & Acre
Price: $143.00

New haircare players Act & Acre have burst onto the scene with a very ‘quiet luxury’ approach to haircare, and we’re all for it. Housed in a minimalist chic bottle, this cutting-edge serum harnesses the power of plant stem cells to rejuvenate and nourish your scalp, promoting healthy hair growth. A blessing for winter showers, it is also applied after washing your locks, so there’s no more waiting around pre-shower to jump in and warm up.

Soleil Liquid Lip Blush

Tom Ford
Price: $109.00

What’s better than a new Tom Ford lip product? A limited edition one! Indulge in luxurious lip care with this summer-ready masterpiece, ready to adorn the lips with moisture and a kiss of shimmer. This exquisite lip treatment imparts a sheer, flattering tint while hydrating and plumping your lips. Inspired by the tropical sun’s scintillating reflection on crystal clear waters, it’s perfect on its own, or paired with your favourite lip combo for added sparkle.

Mandarin & Basil Body Wash

Châlon Paris
Price: $13.00

Look, we may not all be able to afford a ticket to Paris for our Euro Summer dreams, but this is certainly the next-best thing. Do as the French do and elevate your shower experience with this dreamy new wash which delivers a a refreshing, revitalizing cleanse. This blend of zesty mandarin and aromatic basil is giving French countryside in spring, all the while leaving your skin feeling soft, smooth, and delicately fragranced. You’d be forgiven for thinking this was a $40+ shower gel, because I’d pay that much for it.

BADgal Bang! Volumizing Mascara (Limited Edition)

Benefit Cosmetics
Price: $49.00

Colourful mascara goes through waves of popularity, but at the moment, it is most definitely IT. Get ready to wow with Benefit’s iconic lash enhancer in new limited edition shades. Three new hues join the original line-up: Wild Plum, Rebel Brown and Powder Blue, and depending on your eye shade, can really make them pop. Personally I’m loving the burgundy plum shade paired with light pink, shimmery eyelids, and you can’t go past a statement blue lash with a bold eyeliner. Dare to wear, I say.

Purifying Tomate Emulsion

Ella Bache
Price: $94.00

Tomato, on your face? Who’d have thought it would be so effective! Reveal your skin’s natural radiance with this lightweight emulsion, formulated with tomato extract to purify and pH balance your skin. Lightweight enough for everyday use, yet rich and nourishing, it leaves your skin clear, smooth, and refreshed so you can throw it on under makeup or before bed. Ideal for oily and combination skin babes, it also helps control excess oil and refine pores for a flawless complexion. And… it’s pink. Just saying.

Invati Ultra Advanced™ Fortifying Leave-In Treatment

Aveda 
Price: $70.00

Winter truly is a struggle for dry, brittle hair—especially for those already dealing with hair thinning and loss. Aveda have developed the truly incredible Invati Ultra Advanced™ system to help combat these symptoms, aiming to reduce hair loss by 85%. Infused with powerful botanicals, this luxurious leave-in delivers intense moisture and fortification, leaving your hair looking fuller and more resilient with every use.

2024 Limited Edition Kombucha Facial Treatment Essence Juno Shen

Fresh
Price: $185.00

Have you ever seen a more vanity-worthy skincare product? Give this new limited-edition bottle pride and place of place in your bathroom, designed in collaboration with neon artist, Juno Shen. This cult-favourite product harnesses the benefits of kombucha to enhance your skin’s radiance and texture, leaving it silky, soft and ready to absorb your skincare products. Famous for a reason, its antioxidant-rich formula helps protect against environmental stressors, leaving your skin smooth, luminous, and youthful. Get it while you can.

Squalane + Amino Acids Lip Balm

The Ordinary
Price: $16.30

How could I not include the most viral lip balm on the internet right now? With it’s unique twist-top and O-shaped design, this little beauty is everything your lips have been dreaming of in the cold weather. Powered by squalane + amino acid, this hydrating, non-sticky formula glides over the lips and wears like a dream for long-lasting moisture. Pop one in your handbag, one in the car and one on your nightstand, because you won’t want to be without it.

Everlast Airstyler Blow Dryer & Multi Styler Tool

Bondi Boost
Price: $280.00

We’re all over here trying to save our pennies and still look cute on a budget, so Bondi Boost has come to the rescue with this new hair tool. This versatile tool combines the power of a blow dryer with the styling capabilities of multiple tools (hello Airwrap dupe!), allowing you to create a variety of looks with ease. At a fraction of the price of similar products on the market, it really delivers everything you need—and more—for at-home hair styling with ease.

Futuredew Facial Oil-Serum Hybrid 

Glossier
Price: $50.00

Everyone’s favourite US beauty brand has landed at MECCA, and with it, a slew of must-try products. While I could highlight a dozen or more products to try from Glossier (more personal favourites here), if you have to get just one, let it be Futuredew. There’s nothing else like it on the market; an innovative oil-serum emulsion which is perfect on the skin alone, under makeup as a primer, or as a glass skin highlighter—all without being too sticky or oily. Perfect for daily use to enhance your natural luminosity, if you’re not already sold, get in-store, try it out and thank me later.

Lip Butter Balm in Iced Coffee

Summer Fridays
Price: $40.00

Okay okay, we all know HOW GOOD the original Summer Fridays Lip Butter Balm is; how could they possibly make it better? Just add coffee. This sumptuous new addition to the Butter Balm line-up delivers a hit of espresso while soothing and nourishing dry, chapped lips in Winter. Wake yourself up with a sheer mocha tint, the smell of ground beans and the sweetness of your favourite balm. Caffeine hit sold separately.

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