Gone are the days of heavy contouring, deeply bronzed cheeks and caked-on foundation. As makeup trends continuously evolve, there is one that will transcend season to season, that being the “no-makeup makeup” trend.

Skinimalism is all about letting your skin’s natural texture shine through while marrying skincare with your makeup for an effortlessly chic routine that’s more than just simple, but also sustainable. While the minimalist look is nothing new, we wanted to hero one of the hardest working products in your routine that transforms your face with very little effort.

For a flush of colour, making on-the-go application easier than ever before, enter: cream blush.

It’s a multipurpose gift from the make-up gods allowing you to use it up to 3-ways in your everyday routine. Apply directly to your lips, use as a blush and even as eyeshadow.

Here we share our favourite products below covering all options from creams to stains and tints.

Photography: Lucy Alcorn

Makeup: Verity G