Dixie D’Amelio, a breakout creator from the new wave TikTok generation, solidifies her rightful places in today’s pop culture.

The slashie (content creator/music artist/social media star) phenomenon dominates our social feeds and has announced her official place among the PUMA family as a women’s ambassador, joining other celebrity superstars like Dua Lipa, Winnie Harlow and Care Delevingene.

Dixie will be featured globally in various campaigns including PUMA’s latest women’s platform “She Moves Us,” which celebrates women who move together to achieve and connect through fashion, community, and sport. 

“I am so excited to join the PUMA Family,” said Dixie D’Amelio.

“Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet.”