“I had no idea what I was doing. I was already working with my factory and they were pressing me for a logo — and me being completely computer illiterate, went with my initials, LMS for Lisa Mandy Saskin and it stuck.

I choose colours that really resonated with me. I’ve always loved Glossier’s pink and I felt red made a great statement, so these are the hero colours for LMS. 

Now looking back I see that you’re never going to have the perfect product, so I really found my way through a lot of trial and error.”

“I do a LOT of Instagram stalking.

Vintage markets are my go-to for fabric and texture inspiration and the LA markets are an endless source.” 

“I really do want people to know it’s me behind the brand.

I’m a small, female-founded business and it’s important to not become a big brand with that impersonal feeling.

Customers want to see the hard work someone has invested in a brand.”

“I need to always feel dressed up, so a Kitten Heel always!

I can’t do sneakers.

My favourite thing is to get dressed up on a Saturday night and I’d just feel daggy without heels.”

“Red, absolutely. Red can be feminine and androgynous. 

I have to be in the mood for pink and I can’t always take myself seriously in pink.”

“Always an open toe, but make sure you have a pedicure!”

“Throw on thick socks and wear your shoes around the house, be persistent! 

After this, it will all be worth it.”

“You don’t always have to go to market with the perfect product and brand. If you aim for this, you will never launch.

You need to grow and evolve as you go and change based on customer feedback.

One of my favourite quotes was from Gary Vee and he said: “If you’re not embarrassed by the first version of your brand, you’re not doing it right.”

“I hate being alone!

I am such an extrovert and I have to be around people all the time, I really enjoy it.”