If there’s one event guaranteed to make our beauty wish lists considerably longer, it’s House of Sephora. We were honoured to score a first-look media invite to this year’s event on 26th August, set against a stunning backdrop on Sydney Harbour at Pier 2/3 in Dawes Point.

This officially marked Sephora Australia’s biggest House of Sephora yet, bringing together more than 40 of the world’s most coveted beauty brands for two days of new launches, cult favourites, immersive experiences and a frankly dangerous amount of swatching.

en-route’s Beauty Editors, Rosemary Lennon and Kate-Marie Thorpe, had the chance to get hands on with some of the products set to land at Sephora over the coming weeks, alongside plenty that have only just hit shelves. There was skincare. There was fragrance. There were enough cream blushes to confirm that our collective obsession is going absolutely nowhere.

From a long-awaited Australian arrival to some seriously good new complexion formulas, these were our standout products from House of Sephora 2026. Read on for our top picks, plus a full list of everything launching in the coming months (including all the release dates).

Marc Jacobs Beauty Returns With a Playful Twist on Metals

We’ve been waiting (im)patiently since the official US launch this year, but after a first-look at the new Marc Jacobs Beauty line-up, we can officially say it’s worth the wait. While the Y2K-coded puffy metallic packaging is, without a doubt, cause for frenzy enough, it was what was on the inside that really made us gasp. One swipe of the Born Star Cream to Powder Eyeshadow made our jaws drop, with its velvety touch and intense chrome colour payoff. The Drawn This Way Eyeliner was just as creamy and longwearing as the original formula. Blush has never looked as fun as the Joystick Blush Stick, which is just as accessibility-friendly as it is vibrant and pigmented. And yes, the iconic bronzer is back in the form of the Legally Bronze Bronzer, complete with puffed daisy packaging. Early access starts in-app on 31st August, with in-store shopping available from 2nd September.

Finally, It’s Our Turn to Get Hands On with MERIT’s Minimalist Treasures

The news broke moments before the doors to House of Sephora were flung open: MERIT is launching in Australian Sephora stores from September 30 (and early online access from September 28). We’ll soon be able to test, swatch and try the beauty uniform of the on-the-go girl instore, including cult faves Flush Balm (a good-enough-to-eat, petite sheer blush), The Minimalist (a creamy, ‘does everything’ complexion stick) and the newly launched Clean Volume Tubing Mascara, which speaks for itself. Sitting alongside their core beauty offering is their hero skincare and fragrance products, which they don’t call Great Skin without reason. Prices start from $48.00.

Prada’s newest launch is leaving us blushed with love

Because whoever said you can have too much blush clearly hasn’t tried Prada’s newest Touch Blush. Available in eight shades, each with its own unique pigment blend, this cream-to-powder formula proves that a little really does go a long way. It melts instantly into the skin, leaving behind a blurred, buildable soft-matte finish that stays put all day. Consider her the touch of luxury your makeup bag has been missing. Available now in-store and online for $85.00.

A Roma Holiday with Valentino

We’ve been blessed with not one, but four new Valentino fragrances, arriving hot off the back of another Euro summer. The Born In Roma Holiday Hair and Body Mist collection brings together the label’s signature scent palette with four reimagined summer flavours, ready to whisk you off to your own slice of paradise. Available in Vanilla Bliss, Caramel Crush, Salty Pistachio and Golden Coconut, each scent is as unique and powerful as its wearer. And bottled in plastic rather than glass, they’re refreshingly easy to pack for your next getaway. Landing September 29 for $75.00 each.

A force field for our skin barrier, courtesy of BYOMA

BYOMA made a splash on Australian shores in 2025, and it’s only getting bigger and better. Positioning longevity as the next frontier in skincare, its newest innovation, the Longevit-8 Peptide Serum, is designed to target eight visible signs of skin ageing, from elasticity and firmness to wrinkles and hydration. It’s a multi-tasking, pocket-sized powerhouse built to do the heavy lifting in your routine. Pick it up at Sephora, both online and in-store, from September 1 for $65.00.

Dolci Blush Is The Sweetest Treat From Armani Beauty

Blush was certainly the standout from this year’s House of Sephora, and when players like Armani Beauty enter the chat, you know your bank account’s in danger. The new Dolci Blush is a smoothing, cream-to-power, soft matte balm that glides on like an Italian dream. In five summer-ready colours from vibrant oranges to sun-kissed tans, it was Cinnamon (a neutral brick brown) that really captured our attention. A slight departure from the elevated packaging we’ve come to know from Armani Beauty, this feels playful, accessible and travel-friendly with its twist-up operation which fits neatly in the palm of your hand. Launching 30th September for $65.00.

Here’s everything else we’ll be seeing from Sephora this year:

Available Now

• Aestura ATOBARRIER365 Hydro Soothing Cream AD: $48
• Anastasia Beverly Hills Archibrow Pencil: $48
• Benefit Cookie Powder Highlighter: $65
• BYOMA Bio-Collagen Radiance Facial Mask: $33
• Goldfield & Banks Sunset Hour Dark Peach Eau De Parfum: $280/100ml or $54/10ml
• Haus Labs Atomic Shake Lip Lacquer: $47
• Hourglass Phantom Blur Balm: $66
• Hourglass Phantom Glossy Balm: $66
• Hourglass Shape & Sculpt Lip Liner: $51
• Huda Beauty Easy Bake Intense Eau De Parfum: $130/50ml or $48/10ml
• Huda Beauty Liquid Matte Mousse: $43
• Huda Beauty Lip Contour 2.0: $39
• IT Cosmetics Do It All Tinted Face Balm: $65
• K18 TripleBright: $59
• K18 Molecular Repair Mask: $114.95
• KEVIN.MURPHY BEDROOM.HAIR: $53.95
• KEVIN.MURPHY SHIMMER.SHINE: $51.95
• Laneige Lip Sleeping Mask Berry: $31
• Laneige Water Sleeping Mask: $48
• Laneige Cream Skin Toner and Moisturiser: $55
• Laneige Water Bank Blue Hyaluronic Cream Moisturiser: $57
• Le Monde Gourmand Crème Vanille Eau De Parfum 30ml: $49
• Le Monde Gourmand Lait de Coco Eau De Parfum 30ml: $49
• Le Monde Gourmand Le Beach Eau De Parfum 30ml: $49
• Miu Miu Miutine Eau De Parfum: $305
• Naturium The Glow Getter Multi-Oil Body Scrub: $33
• OLAPLEX No.7 Shine Serum Oil Mist: $70
• ONE/SIZE Ultimate Color Corrector Stain: $47
• ONE/SIZE Ultimate Setting Powder: $65
• OUAI Instant Ouai-Cation Set: $63
• Patrick Ta Liquid Transition Brightening Blush: $60
• Patrick Ta Transition Blurring Blush Duo: $54
• Prada Paradigme Eau De Parfum: $250/100ml
• Prada Paradoxe Intense Eau De Parfum: $335/90ml
• Prada Lip Balm: $80
• Prada Touch Cream-To-Powder Blush: $85
• Prada Pradascope Lash Extending Mascara: $72
• Raeso Lunar Veil Chrono-Active Sleep Mask: $149
• Rare Beauty Rare Beginnings Eau De Parfum: $138
• Rare Beauty Fragrance Layering Balm, Sweet Marshmallow: $36
• Rare Beauty Fragrance Layering Balm, Fruity Pear: $36
• Tarte CC Color-Correcting Tinted Serum: $63
• TYPEBEA GO Exfoliating Scalp Serum: $60
• Ultra Violette Supreme Screen SPF50+ Hydrating SKINSCREEN™: $52
• VIRTUE Co Correct Healing Gloss: $55
• YSL Lovenude Lip Blusher: $72

Launching 1 September

• BYOMA Longevit-8 Peptide Serum: $38
• KEVIN.MURPHY FLAWLESS: $79.95
• Paula’s Choice Pro-Collagen Peptide Plumping Intensive Moisturiser: $74
• The Ordinary Lacto-PDRN 4% + B9 Eye Cream: $16

Launching 2 September

• Anua Vita C Glutathione Brightening Capsule Mist: $42
• Caudalie Instant Firming Serum: $124
• Makeup By Mario Soft Shimmer Long-Wear Cream Eyeshadows: $45
• Marc Jacobs Beauty Heart On Lipstick: $52
• Marc Jacobs Beauty Legally Bronze Bronzer: $66
• Marc Jacobs Beauty Born Star Eyeshadow: $38
• Milk Makeup Matte Bronzer: $45
• Sephora Collection It’s A Stretch Mascara: $27
• Ultra Violette Velvet Screen™ SPF40 Blurring Mineral SKINSCREEN™: $47
• YSL Lovenude Kiss Shaper Lip Liner: $52

Launching 4 September

• Fenty Beauty Pro Filt’r Fluid Flex Natural Matte Foundation: $76
• Fenty Beauty Pro Filt’r Fluid Flex Foundation Brush 165: $56

Launching 15 September

• Clean Reserve Sunkissed Papaya: $195/100ml, $132/50ml or $34/10ml
• Natasha Denona I NEED A COOL EYESHADOW PALETTE: $121

Launching 28 September

• MERIT Flush Balm: $48
• MERIT Minimalist Stick: $63

Launching 29 September

• Valentino Born in Roma Hair and Body Mist Vanilla Bliss: $75
• Valentino Born in Roma Hair and Body Mist Caramel Crush: $75
• Valentino Born in Roma Hair and Body Mist Salty Pistachio: $75
• Valentino Born in Roma Hair and Body Mist Golden Coconut: $75

Launching 30 September

• Armani Dolci Blush: $65