Firstly, I spoke with Lisa Hili who is the Founder & CEO of the expertly curated Porte À Vie; an online destination for designer lingerie and intimate accessories sourced from around the globe.

Lisa says we should first “Learn the basics and understand the terminology. You’re not just buying a bra and a brief. There are a lot of different terms used to describe fit and style and understanding these help you make a more informed decision.” 

Tip: Porte À Vie has a glossary of terminology here if you were curious. 

Secondly, Lisa also encourages shoppers to “Not be afraid to ask for help. While an online store may lack a physical shop assistant, it doesn’t mean they’re lacking human interaction. Shooting an email through or messaging via social media is the best way to get assistance; they’re all pros at the other end so there’s no such thing as a stupid question.”

If you’re still unsure about the lack of touch and feel when shopping for lingerie online, Jessica Lauppe-Guy, Bras N Things Senior Intimates Buying Manager adds “That it is super important to get the right size. At Bras N Things we have an online guide to help you measure yourself at home – a great starting point to calculating your size.”

Aside from a great fit, Jessica also encourages giving thought to “Bra shapes that you currently wear and love the look of on your body. Then from there see if there is a shape similar to this online that you think would suit your body in the same way.”

“Fabrics and quality are also super important when it comes to a bra looking and feeling great when you wear it, so it’s important to find a brand that you trust.”

Even though it’s seemingly easier than ever before to add some fresh lace to your top drawer, I bet you’re still questioning the real need for fancy lingerie right? Well, we got that covered too…

“Lingerie can be very empowering. Whether you prefer sexy, boyish, fetish or retro styles, or all of the above, it’s a wonderful way to tap into your inner vixen. It’s so personal and powerful and only you know you have it on. Unless you choose to reveal it to a special someone. There’s a lot of feminine power in that.” Says Lisa from Porte À Vie

Sarah Shotton the Creative Director at Agent Provocateur adds “Lingerie makes you feel good about yourself, it is a huge mood enhancer. It makes days less blue if you know you are wearing some bright and fun underwear underneath everyday clothes. Wearing good fitting lingerie makes everything else fit the body correctly.”