Sephora Welcomes Sexual Wellness Category Rolling Out With LELO & More - En Route

Sephora Welcomes Sexual Wellness Category Rolling Out With LELO & More

Sex toys have come a long way from seedy adult shops and Sex and The City’s infamous rabbit. Sephora, the beauty retailer we all love to love has expanded its product offerings into the sexual wellness space. Kicking off the launch is Vush, Smile Makers and LELO who have released a suite of items from orgasmic candles to massage oils and you guessed it, vibrators.

Sephora tells us that they “Wanted to continue to expand on (their) Wellness category and bring education to the benefits of sexual wellness to (their) customer.”
While you may not be able to find the offer at every store near you, you can be sure to find a new favourite toy online, anytime.

THE BRANDS

 

Sephora tells us they “Wanted to ensure we kept three main things top of mind; founder/brand story, price point and quality of the product design.”

  • Price – A good, better, best approach ensuring inclusivity and products for everyone.
  • Education – By making sure each brand has a strong Education and Training background you can be confident in the Sephora Beauty Advisors to direct you to the right toy.

You’ll be able to find the most up-to-date and innovative vibrators as well as accessories for a variety of play.

SMILE MAKERS  Orgasmic Manifestations
SMILE MAKERS

Orgasmic Manifestations

$40.00
VUSH  Plump Palm Vibrator
VUSH

Plump Palm Vibrator

$70.00
LELO  Personal Moisturizer
LELO

Personal Moisturizer

$29.90
There used to be this feeling that if a woman owned a vibrator, her partner was not doing the job right

FROM ADULT SHOPS TO SEPHORA

 

How did sex toys and feminine health become so mainstream you ask? Who best to talk to than one of the pioneers of luxury sex toy brands, LELO. Luka Matutinovic, Chief Marketing Officer of LELO tell us that “The last two decades have been marked by changing attitudes towards sex, lifting the stigma around sex and growing awareness about sexual wellness.” But we’re not just talking about sex toys but feminine health altogether.

It wasn’t all happy vibes back then, “There used to be this feeling that if a woman owned a vibrator, her partner was not doing the job right.” But like many wonderful things that came out of the pandemic, the sexual wellness category finally came out into the limelight. Matutinovic says, “As an industry, we got a seat at the table, and finally, it was proven that sexual wellness, and therefore sexual pleasure, is an integral part of human wellbeing.”

As an industry, we got a seat at the table, and finally, it was proven that sexual wellness, and therefore sexual pleasure, is an integral part of human wellbeing
LELO  Sila™ Sonic Clitoral Massager Lilac
LELO

Sila™ Sonic Clitoral Massager Lilac

$259.00
LELO  Lelo Dot™ Pink Elliptical Clitoral Stimulator
LELO

Lelo Dot™ Pink Elliptical Clitoral Stimulator

$249.00
LELO  Enigma™ Dual Stimulation Sonic Massager Deep Rose
LELO

Enigma™ Dual Stimulation Sonic Massager Deep Rose

$279.00

Comments

Your email address will not be published. Required fields are marked *

▲ Back to top

come En-Route with us

Sign-up for our newsletter.

By clicking "submit", you agree to receive emails from En-Route and accept our privacy and cookie policy.

Back to top
Send this to a friend