Filed under Shopping Guide
Written by Danielle Williams
Inspired by the old age saying ‘ray-of-light’, RAY – the latest collection by Nakedvice, works to combine the visual concept of a beam-of-light with the notion of someone who brings joy and hope.
And when we saw the collection we felt that right in the feels and took a moment to sit down the Co-Directors of the brand Jessie & Sarah to tell us where all the inspiration came from.
The Nakedvice girl is a strong, independent woman. She is fashion-forward but still has an appreciation for a simple, yet classic look – says Jessie
Each collection requires months of forecasting. We like to touch on trends that are relevant to the season however we do tend to look further than that and the 90’s are forever an inspiration, tells Sarah.
Diamonds, crystals and all things shiny are huge at the minute so we were super excited to include that bit of fun into the collection, adds Jessie.
Jessie tell us, Teals and Blues are certainly in for this season!
We are seeing this in all forms of creative industries, from fashion to art and homewares.
Sarah says, Kate Moss in the 90’s and Carrie Bradshaw in SATC – all of our style icons have had their moment with the mini shoulder bag! It’s quite iconic.
We look to the past in many ways when designing. A classic style is forever in fashion and that is a mantra we like to keep in mind when creating new pieces.
Sarah says, we have a super interactive audience and we value our customer’s opinions.
We base many business decisions on what our consumers are wanting to see from us. From polls on Instagram to private messages and emails, we take it all on board.
Jessie tells us, we want to continue to inspire our customer and provide good quality pieces that are affordable.
We, of course, want to expand our range each and every collection… So stay tuned for more!
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