Why You Should Shop B-Corp Certified Brands - En Route

Why You Should Shop B-Corp Certified Brands

& a list of our favourites

Whether it’s World Earth Day or World Environment Day, we know full well that sustainability is at the forefront of the majority of brands’ ethos, but some brands pledge to do so to the highest degree. It’s here at B Corporation who recognise these extensive efforts by measuring a company’s entire social and environmental impact and awarding them with what is basically the highest certification for sustainability on all fronts – a B Corp Certification.


What does it mean to be a certified b corporation?


Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. It’s the recognition and appointment that these companies are meeting high standards of performance, accountability, and transparency on all factors such as employee benefits and charitable giving to supply chain practices and input materials.


How do you get certified?


  • Show high social and environmental performance. Brands need to achieve a score of 80+ on the B Impact Assessment along with baseline requirement standards.
  • Pledge a legal commitment through corporate governance structure to be accountable to all stakeholders, not just shareholders.
  • Showing transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.


The not for profit holistic movement for economic systems change not only focuses on making a change on environmental impacts, but it also focuses on companies building trust with consumers, their communities, and suppliers helping to attract and retain employees.

Shop OUR FAVOURITE B CORP Certified Brands


Born in 1987, the Melbourne brand offers skin, hair and body care that’s been created with meticulous attention to detail, and with efficacy and sensory pleasure in mind.

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A New Zealand outdoor brand that started with a simple belief of outside being where we live our best lives. It’s with this that the brand designed their first fleece jacket over thirty years ago.



Australian born luxury swimwear brand that promises to empower and inspire women all over the world, while never compromising on quality, people or the planet.

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The luxury Italian haircare brand was founded in 1983 by the Bollati family who founded a cosmetics lab to formulate and produce on behalf of third parties. It was only in the early 90’s they chose to produce their own brand, Davines.

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A quality, sustainable everyday underwear brand offering basics and essentials made in organically grown bamboo.

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Creating sneakers since 2005 in a different way – mixing social projects, economic justice, and ecological materials produced in high-standard factories in Brazil.

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The Body Shop exists to fight for a fairer, more beautiful world. Since its inception, the company has always believed in doing business whilst being a force for good. With 40 years of campaigning under their belt, the brand has always stood for change-making and smashing beauty industry standards.

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Back in 2012, the founding duo met in Bali and forged a friendship that would evolve into a creative partnership, a fashion brand, and ultimately, a global business. The youthful and uncomplicated brand is handmade in Bali in ethical processes across all stages.



An Aussie startup changing the world one mattress at a time with sustainability and the full life cycle of their products guiding everything they do.



Founded in 2019, Emma Lewisham has fast become a cult favourite here in Australia. This luxury, science-led natural skincare line is backed by the highest calibre of green science and innovation in the industry.

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Committed to producing clean formulas with the drive to continuously make their products greener. Sunday Riley focuses on small-batch productions, supplier and ingredient integrity.

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Officially Australia’s first B-Corp Certified footwear brand founded by Podiatrist, Anna Baird. You’ll find great-looking, super comfortable shoes behind the best staff to look after your feet.

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French luxury fashion house, known for creating feminine womenswear and It bags plays host to runways filled with supermodels. But, most importantly is on a mission for social and environmental sustainability, putting women forward for a fairer future.

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Responsible practices have been at the forefront of Australian fashion house bassike since 2006 to create high-quality, sustainably sourced wardrobe essentials. They chose to work with organic cotton and Australian makers, designing their first collection from a 1950s cottage on Sydney’s Palm Beach.

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