As a country, Australia has become more united than ever when it comes to making conscious changes towards a better and more sustainable future.

Joining those ranks is leading youth retailer, Glue Store with the announcement of their aptly titled ‘Future Choice’ sustainability initiative.

The campaign aims to shine a light on consumer choices that will have a positive impact on our collective future by inspiring and educating consumers to make informed choices about their purchases – both online and in-store.

The Future Choice concept will encompass 5 distinct pillars of performance and provide a quick and easy to navigate reference point for consumers with integrated visual elements including branding and product hangers to help customers find the latest styles that are made in a sustainable way.