Do you remember when our major supermarkets decided to go plastic-free? The public outcry was palpable, some outraged while others rejoiced for our plastic-less future (finally!).

We’ve seen the movement towards eco-conscious manufacturing from beauty brands like Flavedo & Albedo to single household products that can do it all. We’ve seen some very innovative ideas, while others cautiously taking baby steps to reduce the use of plastic overall. Although they may not be totally waste or plastic-free (yet), they are however taking very positive steps forward towards a waste-free future.

That was until Ethique came along and showed us that the future of beauty may already be here.

THE BRAND

Founded by Brianne West in 2012, Brianne began making beauty bars (natural ones at that!) in her science lab as “An alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.”

To date, Ethique has saved “Over 9 million plastic bottles from being made and disposed of into landfills!”

The Review

BS aside, the thought of using a bar of Shampoo and Conditioner on my dry frizzy hair really didn’t strike me full of confidence like a regular plastic bottle of conditioner does. I blame it on the past trauma from years of being told soap bars are bad and drying for your skin.

How do you use a shampoo and conditioner bar? I’m glad you asked.
Wet your hair as you usually would and then here comes the tricky part. Rub the bar from the root of your hair to the tip. After dropping the bar numerous times, I found using a long-stroke motion on my root to be the easiest way of applying it.

THE PRODUCTS USED

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