A couple of years ago I was feeling really low in energy, so I decided to go to the chemist to get a little boost. I didn’t know what to get and why, and the pharmacy assistant wasn’t really able to help me, so I ended up feeling really frustrated! I quickly realised when talking to my friends and family that this terrible experience was a reality for most vitamin takers.

I decided alongside my co-founder to use technology to help customers navigate through the complexities of health and nutrition, starting with personalised vitamin packs.

Through a simple quiz, customers can figure out what vitamins and supplements they need based on their health goals, lifestyle and diet, and get their vitamin supply delivered to their doorstep monthly!

We realised that traditional purchasing of vitamins were often one-off transactions that end up as half-empty, out of date bottles in your pantry.

Yet, vitamins are the most effective in the long run when part of a consistent journey alongside an appropriate lifestyle and diet. Also, the supplementation should evolve as people and their environment change.

Vitable is all about helping customers getting into a daily routine and guiding them with custom nutritional and lifestyle advice so that they can achieve their goals one step at a time. The convenience of a flexible monthly subscription that you can adjust anytime, the daily vitamins sachets, and the home delivery were the key ingredients for a tangible, easy-to-form health habit. So Australians can finally make feeling good an everyday thing!

Because we are all unique. You personally might already find most nutrients from a multi-vitamin in your usual diet, and the remaining part of the pill that you actually might need as a supplement won’t be enough as a daily dose.

That explains the scepticism that exists around the effectiveness of multivitamins. Our body, goals, diet and lifestyle are all different, and health is very a complex system, so one-size-fits-all products don’t make much sense and are not usually effective.

We believe that personalisation is key to achieve your objectives effectively.

Because we are direct-to-consumer we’re able to pass on retail margin savings to customers.

This means that we can source high-quality ingredients to create better quality products, for a more affordable price!

Yes!

We’ve worked hard to ensure that everything we use is 100% recyclable, from the boxes to your vitamin sachets, meaning you can feel better every day and so can our environment.

Yes, the quiz that we offer for free on our website has been created with the support of health experts, nutritionists, naturopaths as well as regulation experts.

The questions are typically ones a naturopath would ask you about your health concerns (energy, sleep, skin, digestion, hair, anxiety…), your personal diet and lifestyle.

We also ask about any medication you might be taking or if you’re pregnant or breastfeeding to ensure that everything is taken into account. A pharmacist is involved in the process for the safety of all our clients.

We are fully transparent on the research behind our products and claims and your recommendation will always be explained with very clear and comprehensive educational language.

We are so honest that the result of your Vitable quiz can even be that you are already a healthy bee who doesn’t need Vitable!”